Search Engine Optimization or Website promotion is the process of improving the volume of traffic to a website or web page from search engines through Crawling concept or paid inclusion. SEO’s main goal is to optimizing the web pages to make it ranked higher and higher. It involves the process of handling the keywords properly in the Meta tags and Web pages.  In Explore Web we work on the search engine factors like

• Site architecture and Site Mapping
• Keywords in Title Tag , Meta Dag, Description and Anchor text
• Directory listings
• "Spider-ability" of web pages
• Clarity of writing in the product or service description
• Organization of key phrases in the body text
• Hyper link  structure  and easy navigation from one page to another
• Submission of web pages to search engines like Yahoo, Google, MSN..,                                                  

Pay per Click Management

Pay per Click also known as Pay Per Ranking, Pay Per Placement, Pay Per Position or Cost Per Click enables you to list your site at the top of search engine results by advertising on keywords that best describe your product or service.  PPC is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

The main reason for moving in to PPC from normal submission process are - Advertisers are not charged for advertising but are charged only when interested visitors click on their link, this relevancy made the advertising option affordable and meaningful for all advertisers. Getting listed naturally takes much time, it needs ample of patience, constant up-gradation, and whereas here we work to make your website search engine friendly thus saves your time and gives instant result.

There are two primary models for determining cost per click: flat-rate and bid-based. In both cases the advertiser must consider the potential value of a click from a given source. This value is based on the type of individual the advertiser is expecting to receive as a visitor to his or her website, and what the advertiser can gain from that visit, usually revenue, both in the short term as well as in the long term. Pay Per Click is not only available on search engines. Publishers can also include PPC advertisements on their sites. For example, we use Google's PPC Ad sense product as you can see in the left-hand column.

Google's Ad Words program uses a three-factor formula to rank Ad Words advertisements:

• Maximum cost per click
• Click through rate
• Quality and relevance of the page linked to the ad  

This three-factor formula indicates that companies with more effective ads and higher click through rates achieve higher ranks than less effective ads with lower click through rates. In Explore Web we analyse several Pay Per Click programs and the criteria’s or factors we concentrate on are

• How much you can spend to open an account? What is the minimum bid amount?
• What traffic volumes you can expect?­
• Where you want to place?  Want immediate placement in top pages of Google or any other search engine Yahoo! Search marketing, MSN AdCenter, SearchFeed, 7Search...
• Whether your ad is restricted to appear in the specific location at a specific time.
• Need to analyze the feedbacks and responses of the targeted customers for a new product or service.
• How frequently you are modifying your pay per click program to update the latest changes and bid rates.
• Analyzing which PPC costs too high , which ads get higher access rate, Which one  is worth taking .
• Is a solid ROI being generated by your pay per click ads?

Local Listing Service

Local listing services helps customers to find businesses and services within a specific geographic region. Our Local listings services give excellent exposure and help your business or services to target the millions of local customers searching online.

Explore Web provide Local Listing Services such as

• creation and submission your Local Profile  to local search engines like Google Maps, Yahoo Local Listings, MSN Windows Live Search and YellowPages.com
• Keyword research to update your listing
• Assistance to claim your local business listing
• Upload your Photos, Videos, Coupons and Offers

The advantages of local listing services are

• Helps advertise your business for free
• Listings can improve the ranking in search results
• Helps  promote any discounts, offers, promotions
• Displays on Mobile maps (e.g. IPhone)